Elevating the Spanish hospitality scene
A company specialized in Investments and Asset Management of hospitality assets across the Iberian Peninsula
A company specialized in Investments and Asset Management of hospitality assets across the Iberian Peninsula
A company specialized in Investments and Asset Management of hospitality assets across the Iberian Peninsula
Our commitment to delivering excellence in all our projects, Owned and
Management alike, can be demonstrated through our 20-year track record in our
hotels located in Spanish top-tier cities.
Our value proposition includes end-to-end solutions: from identifying strategic
opportunities to project conceptualisation, construction execution, pre-opening
management and overseeing everyday’s hotel operations.
Operations
- Build strong relationships with our franchise partners
- Strategic sales & marketing alongside brand partners
- Revenue management strategies implemen- tation
- Human resources policies to attract talent and assure efficiency
- Achievement of cost synergies Close budget monitoring
Asset Management & Development
- Monitor the market constantly to find the best opportunities
- Ensure the best acquisition/disposal strategy
- Design and Implement the best financial approach
- Provide Project Development and Due Dili- gence services when needed
- Determine the appropriate Capex plan for each asset of the portfolio
- Identify value-enhancing opportunities throu- gh the efficient reallocation of space
- We create value by selecting which brand to operate with in each particular location: Marriott, Hilton and our own brand Praktik
Finance
- Accounting and reporting for all assets and portfolios
- Tax structuring, reporting and compliance
- Maintenance of the bank relationships and assessment on best refinancing strategies
- The close follow-up of the Business Plan of each asset in order to ensure the best possible return on equity
- Elaboration of the yearly Budget
Properties
AC Victoria Suites
AC Victoria Suites Hotel Located in the prestigious Pedralbes neighbourhood of Barcelona, the AC Victoria Suites hotel represented a prime investment opportunity. The residence has
Praktik Garden Hotel
In the heart of Barcelona’s thriving Eixample district, Praktik Garden introduced an innovative approach to hospitality: an unbeatable location, a warm and efficient service, 59
Praktik Rambla Hotel
Housed within a captivating 19th-century modernist mansion in the heart of Rambla Catalunya, ATIR successfully converted this historic residential gem into a 43-room boutique hotel
Praktik Bakery Hotel
Praktik Bakery is a pioneering concept positioned as the world’s first hotel-bakery. Strategically located just steps from Paseo de Gracia in the heart of Eixample, this remarkab
Cotton House Hotel
This exquisite establishment comprises 83 luxurious rooms and strategically occupies a prime location on Barcelona’s Gran Vía, a mere walk from Passeig de Gràcia. It is house
Praktik Vinoteca Hotel
Praktik Vinoteca stands out in Barcelona’s competitive market thanks to it’s attractive design, its prime location and its unique wine themed concept. It is most appealing for
Our team
José Mª Trenor
CEO
Maraya Perinat
COO
Irene Castañeda
CFO
Icíar Loring
Chief Investment Officer
Sergio Triviño
Projects & Building Director
Yago Espinosa de los Monteros
Acquisition Director